PLACTAL is the game industry’s first EOS Dapp. PLACTAL utilizes the EOS Blockchain to address the transaction fees and processing delays that are the problem with blockchain services. That allows anyone with a smartphone to earn cryptocurrency while playing a game without difficulty. Especially, PLACTAL is the representative EOS Dapp that is officially launched in 2018.
Gamer’s play data that passes the PLACTAL verification algorithm is encrypted and written to the blockchain in an immutable form. And All transactions, such as reward and payment within the platform, are executed transparently through blockchain smart contracts. PLACTAL Token(PLT), the cryptocurrency, is used as a means of exchanging value among participants of the PLACTAL platform.
The PLACTAL platform aims at a decentralized architecture. The gamer’s data is recorded only on the personal terminal and Decentralized Core (blockchain, IPFS), not on the PLACTAL server. That ensures that no one else knows the user’s data and that ownership and control of the data is entirely at the user’s discretion.
PLACTAL is an ad platform specialized for mobile games. Therefore, it is more competitive than general purpose advertising platform. For example, Facebook and Google offer only gamer targeting at the ‘people interested in games’ level. On the other hand, The PLACTAL platform provides highly sophisticated gamer targeting as shown in the figure below.
Total Token Supply
EOS / ETH
What kind of changes is PLACTAL bringing to the mobile game industry?
Game companies derive profit from the participation of many gamers. Game companies use this profit to advertise new games. In other words, the system was set up irrationally so that the beneficiaries of the profit generated by gamer participation are not the gamers, but advertising companies. PLACTAL creates advertising profits together with gamers, and shares this profit with gamers. Gamers use this profit to purchase in-game items or participate in the crowdfunding of new games. Eventually, a positive feedback loop is created where the advertising costs paid by game companies is invested back into the game ecosystem. Furthermore, PLACTAL provides economic compensation to the free users that make up 95% of the game ecosystem, creating a change that can turn such users into paying users.
What is PLACTAL PLAY?
PLACTAL PLAY is an app for gamers that measures and examines play data to provide compensation. PLACTAL PLAY users become more attractive in the game market as their game data accumulates, and this in turn increases their chances of receiving a special invitation from game companies. This is very similar to the business logic of online job seeking/offering platforms. The PLACTAL PLAY app is expected to be released in the 4th quarter of 2018 in Android app markets globally.
How are gamers and game companies directly connected?
PLACTAL PLAY is a tool to validate a gamer’s value. Through their game experiences recorded in PLACTAL, gamers can prove their worth as gamers. Based on shared gamer data, game companies can directly invite users of competing games or gamers that have the desired experience. Gamers then receive the chance to voluntarily select a new game with even better conditions.
What are the strengths of the PLACTAL AD-CONSOLE?
Currently, mobile game advertisement solutions hold a critical problem of over-price and ineffectiveness because there is no way for game companies to directly and effectively reach their target gamers. PLACTAL uses gamer data to provide game companies with accurate audience targeting tools. In particular, as a gamer’s play data is continuously updated, accurate targeting is possible and the effectiveness of advertisements can be greatly increased. Furthermore, as there is no middleman, the PLACTAL ecosystem creates an environment where any game company can easily reach gamers, resulting in a huge reduction in advertisment costs for game companies.
Who owns gamer data?
The PLACTAL platform aims to provide a decentralized architecture. As such, the game data of users are recorded in the device of individuals and the blockchain, and is not recorded in PLACTAL servers. No one other than the user can obtain the user’s data, and PLACTAL team guarantees that the rights to the data remain entirely with the user.
Where does the compensation for the gamers come from?
PLACTAL is creating a shared economy ecosystem with gamers. Gamers participate in the PLACTAL ecosystem by voluntarily sharing data. PLACTAL creates an advertising profit model by directly connecting game companies with gamers based on verified gamer data, and this profit is shared with the gamers who provide the data.
How are GEM and PLT different?
GEM is only used internally by the PLACTAL platform, and cannot be transferred or used in transactions between users. When PLACTAL PLAY users have their game play data verified, they receive GEM as compensation. After 7 days, GEM can be converted to PLACTAL Tokens (PLT). PLT can be moved outside of the platform and can be used in transactions between individuals.
Is there an exchange rate between GEM and PLT?
There is an exchange rate between GEM and PLT. The exchange rate varies depending on the PLT value, and it is planned on being shared publically through PLACTAL PLAY on a regular basis.
What is PLT used for?
Gamers can liquidate PLT in the future at exchanges or receive rewards (game cash, items) for participating in PLACTAL game crowdfunding. Game companies can purchase PLT to advertise their games to PLACTAL Play users. Furthermore, PLT can be used as the usage fee for game statistics services or as the fee for game item transactions.
What is the reason for choosing an EOS blockchain?
If users had to pay a fee whenever they upload an image or change their profile picture, no one would use that service. The PLACTAL platform uses an EOS blockchain to get rid of user transaction fees and handle transactions quickly. EOS is a smart contract platform for distributed app (DApp) services, and has announced that they have solved the blockchain service usability issues of transaction fees and delays. EOS has businesses with profit models take care of the transaction fees and the service users do not pay any fees. The PLACTAL team agrees with the direction of EOS. The issues of fees and transactions per second are very important. EOS uses blockchain consensus to use Delegated Proof of Stake (DPOS) that was introduced by Steem and Bitshare. They announced that the block creation period will be 1~3 seconds, and that it can handle millions of transactions per second.
When will tokens go on sale?
We are currently conducting a private sale. Precise token sale schedules will be announced via the following official PLACTAL channels.
Web site: https://plactal.io
How many tokens are being sold?
The total number of PLT being issued is 1,000,000,000. Of these, 400,000,000 (40%) will be sold at the token sale.
What cryptocurrency can be used in the token sale?
EOS / ETH
New explainer video will be released soon.
The white paper will be released soon.
Shorter will be released soon.