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Game Play Data is Capital

Tokenizing Billions of Gamer’s Experience

The First EOS DApp in Korea,
the land of Crypto & Gaming

Explainer video


Problem
As a result of gamers’ enormous time investment, mobile game companies generated sales of about $ 46 billion in 2017. But gamers have not received any monetary compensation. Instead, the profits generated by gamers’ contributions are being paid to advertising companies outside the game ecosystem. Game companies are also facing significant challenges. Because of the inefficiency of game advertising, game companies have to spend too much money to acquire gamers.
Solution
Data is capital. However, the gameplay data recording on more than 2 billion gamers’ smartphones is discarded every day without value. The cumulative gameplay data is just like a gamer’s resume. Utilizing blockchain technology, we preserve a gamer’s experience by tokenizing the gameplay data and creating a gamer’s resume on the blockchain. The proven gamer’s resume is a clue to address the problems of both game companies and gamers.
PLACTAL
PLACTAL is a data-driven, decentralized mobile game advertising platform that connects game companies and gamers directly without intermediaries. With PLACTAL PLAY app, gamers update the gameplay data to their blockchain resume and get PLACTAL Token(PLT) reward. And game companies search the gamers’ resumes with PLACTAL AD-CONSOLE and acquire target gamers and pay PLT in return.
Product
PLACTAL PLAY
PLACTAL AD-CONSOLE
PLACTAL PLAY is an app for gamers. The only thing gamers have to do is install PLACTAL PLAY and enjoy their favorite games as usual. Gamers can earn PLT every day with gameplay. And the more the gameplay data is updated on the gamer’s blockchain resume, the higher the value of gamers. Game companies will send invitations including exclusive in-game items to acquire experienced gamers.
PLACTAL AD-CONSOLE is the first data-driven mobile game advertising tool for game companies. Game companies can leverage the PLACTAL AD-CONSOLE’s sophisticated audience targeting to acquire their target audience without wasting advertising costs.
Feature
EOS Dapp
Blockchain
Decentralized
Game-specific Ads

PLACTAL is the game industry’s first EOS Dapp. PLACTAL utilizes the EOS Blockchain to address the transaction fees and processing delays that are the problem with blockchain services. That allows anyone with a smartphone to earn cryptocurrency while playing a game without difficulty. Especially, PLACTAL is the representative EOS Dapp that is officially launched in 2018.

Gamer’s play data that passes the PLACTAL verification algorithm is encrypted and written to the blockchain in an immutable form. And All transactions, such as reward and payment within the platform, are executed transparently through blockchain smart contracts. PLACTAL Token(PLT), the cryptocurrency, is used as a means of exchanging value among participants of the PLACTAL platform.

The PLACTAL platform aims at a decentralized architecture. The gamer’s data is recorded only on the personal terminal and Decentralized Core (blockchain, IPFS), not on the PLACTAL server. That ensures that no one else knows the user’s data and that ownership and control of the data is entirely at the user’s discretion.

PLACTAL is an ad platform specialized for mobile games. Therefore, it is more competitive than general purpose advertising platform. For example, Facebook and Google offer only gamer targeting at the ‘people interested in games’ level. On the other hand, The PLACTAL platform provides highly sophisticated gamer targeting as shown in the figure below.

Value proposition
Gamer
Earn PLT by playing games
Direct advertising with significant cost reduction
Accurate targeting and high-efficiency ads
Use of PLT (Cash out, Payment)
Preservation of game experience value
Transparent ad performance (Pay Per Play)
Game company
PLACTAL Economy
PLACTAL builds the first game data sharing economy with more than 2 billion mobile gamers worldwide. The more data, the higher the value. It is difficult to measure the value of each individual gamer’s data but collected, a large database is more valuable as it gives more bargaining power. The PLACTAL platform leverages big data to generate new revenue and share income with participating gamers.
Team
Advisors
Early investors
Blockchain partners
Business partners
Roadmap
2017. Q2
  • PLACTAL concept design
  • PLACTAL Team Building
2017. Q4
  • Launch EOS Commander
2018. Q1
  • White Paper Release
  • PoC Release
2018. Q2
  • PLACTAL PLAY PILOT
  • Token Generation Event
2018. Q3
  • PLACTAL PLAY Alpha
  • PLACTAL PLAY Closed Beta Test
2018. Q4
  • PLACTAL PLAY Official Launch
  • PLACTAL SDK for Game company
  • PLT Payment Gateway API
2019. Q1
  • PLACTAL Content API for Game community
  • PLACTAL AD-CONSOLE Closed Beta Test
2019. Q2
  • PLACTAL AD-CONSOLE Official Launch
2019. Q3
  • PLACTAL Analytics API
Token sale

Token Symbol
PLT

Total Token Supply
1,000,000,000

Token Sale
400,000,000

Participating Currency
EOS / ETH

Target
30,000 ETH

Press
FAQ

What kind of changes is PLACTAL bringing to the mobile game industry?

Game companies derive profit from the participation of many gamers. Game companies use this profit to advertise new games. In other words, the system was set up irrationally so that the beneficiaries of the profit generated by gamer participation are not the gamers, but advertising companies. PLACTAL creates advertising profits together with gamers, and shares this profit with gamers. Gamers use this profit to purchase in-game items or participate in the crowdfunding of new games. Eventually, a positive feedback loop is created where the advertising costs paid by game companies is invested back into the game ecosystem. Furthermore, PLACTAL provides economic compensation to the free users that make up 95% of the game ecosystem, creating a change that can turn such users into paying users.

What is PLACTAL PLAY?

PLACTAL PLAY is an app for gamers that measures and examines play data to provide compensation. PLACTAL PLAY users become more attractive in the game market as their game data accumulates, and this in turn increases their chances of receiving a special invitation from game companies. This is very similar to the business logic of online job seeking/offering platforms. The PLACTAL PLAY app is expected to be released in the 4th quarter of 2018 in Android app markets globally.

How are gamers and game companies directly connected?

PLACTAL PLAY is a tool to validate a gamer’s value. Through their game experiences recorded in PLACTAL, gamers can prove their worth as gamers. Based on shared gamer data, game companies can directly invite users of competing games or gamers that have the desired experience. Gamers then receive the chance to voluntarily select a new game with even better conditions.

What are the strengths of the PLACTAL AD-CONSOLE?

Currently, mobile game advertisement solutions hold a critical problem of over-price and ineffectiveness because there is no way for game companies to directly and effectively reach their target gamers. PLACTAL uses gamer data to provide game companies with accurate audience targeting tools. In particular, as a gamer’s play data is continuously updated, accurate targeting is possible and the effectiveness of advertisements can be greatly increased. Furthermore, as there is no middleman, the PLACTAL ecosystem creates an environment where any game company can easily reach gamers, resulting in a huge reduction in advertisment costs for game companies.

Who owns gamer data?

The PLACTAL platform aims to provide a decentralized architecture. As such, the game data of users are recorded in the device of individuals and the blockchain, and is not recorded in PLACTAL servers. No one other than the user can obtain the user’s data, and PLACTAL team guarantees that the rights to the data remain entirely with the user.

Where does the compensation for the gamers come from?

PLACTAL is creating a shared economy ecosystem with gamers. Gamers participate in the PLACTAL ecosystem by voluntarily sharing data. PLACTAL creates an advertising profit model by directly connecting game companies with gamers based on verified gamer data, and this profit is shared with the gamers who provide the data.

How are GEM and PLT different?

GEM is only used internally by the PLACTAL platform, and cannot be transferred or used in transactions between users. When PLACTAL PLAY users have their game play data verified, they receive GEM as compensation. After 7 days, GEM can be converted to PLACTAL Tokens (PLT). PLT can be moved outside of the platform and can be used in transactions between individuals.

Is there an exchange rate between GEM and PLT?

There is an exchange rate between GEM and PLT. The exchange rate varies depending on the PLT value, and it is planned on being shared publically through PLACTAL PLAY on a regular basis.

What is PLT used for?

Gamers can liquidate PLT in the future at exchanges or receive rewards (game cash, items) for participating in PLACTAL game crowdfunding. Game companies can purchase PLT to advertise their games to PLACTAL Play users. Furthermore, PLT can be used as the usage fee for game statistics services or as the fee for game item transactions.

What is the reason for choosing an EOS blockchain?

If users had to pay a fee whenever they upload an image or change their profile picture, no one would use that service. The PLACTAL platform uses an EOS blockchain to get rid of user transaction fees and handle transactions quickly. EOS is a smart contract platform for distributed app (DApp) services, and has announced that they have solved the blockchain service usability issues of transaction fees and delays. EOS has businesses with profit models take care of the transaction fees and the service users do not pay any fees. The PLACTAL team agrees with the direction of EOS. The issues of fees and transactions per second are very important. EOS uses blockchain consensus to use Delegated Proof of Stake (DPOS) that was introduced by Steem and Bitshare. They announced that the block creation period will be 1~3 seconds, and that it can handle millions of transactions per second.

When will tokens go on sale?

We are currently conducting a private sale. Precise token sale schedules will be announced via the following official PLACTAL channels.
Web site: https://plactal.io
Twitter: https://twitter.com/plactal_io
Facebook: https://www.facebook.com/plactal.io
Telegram: https://t.me/plactal_io
Medium: https://medium.com/@plactal_io

How many tokens are being sold?

The total number of PLT being issued is 1,000,000,000. Of these, 400,000,000 (40%) will be sold at the token sale.

What cryptocurrency can be used in the token sale?

EOS / ETH

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